May 6, 2015

The inspiration for the inflight advertising campaign on V Air in Taiwan, stems from the Tung Blossom Festival, a festival of the Hakka people, who live a hard working and simple life nurtured by wisdom that has come down from their original integration into the Taiwanese local culture.

The Tung Trees that cover the hills and fields were an important cash crop for the Hakka. Tung Trees were widely planted in the nearby mountains of the Hakka area. The tree was a great source of economic value in helping many Hakka families make ends meet, and helped Hakka communities purchase food. That is the main reason that the Hakka have deep feelings and heartfelt gratitude towards the Tung Tree, the mountains, and nature in general.

The Council for Hakka Affairs has created this beautiful campaign to encourage passengers to visit the Festival and take part in this wonderful season when the blossoms cover this region.

OLYMPUS DIGITAL CAMERA

Celebrating the Tung Blossom Festival

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