In-flight advertising, ancillary revenue, and Global Onboard Partners are featured in the April 2012 issue of Low Cost & Regional Airline Business magazine. Writer Martin Roebuck reports on the growing trend of airlines using in-flight advertising to increase ancillary revenues and offset higher operating costs.
CEO of Global Onboard Partners Kirk Adams is quoted, “Wizz Air continues to see year-on-year growth in its in-flight advertising programme. Revenue is projected to double in 2012.”
In addition to profiling the in-flight advertising success of Wizz Air, the article also describes various onboard advertising campaigns on airline partners Jet Airways and Spirit Airlines.